Paige's IB Lang. and Lit. Blog

My name is Paige and in class, we were told to find two different advertisements and analyze them. Here are the ones that I chose and what I found out about them when analyzing them. For my first advertisement, I chose an old one for a product called "I Can't Believe It’s Not Butter Spray." The commercial is set in a fantasy world of the lady in the beginning. It is colorful with bright colors and there is an attractive man waiting for her. Soon they talk about the product as if it is just too good to be true. The narrator sets it up to be in this fantasy world and then the woman becomes fascinated with this product like it is the most amazing this in the world. The man introduces it to the audience and the narrator voice comes back and talks about this product saying things like it has lower calories and is better than normal butter. It still has that romantic/fantasy type music playing in the background. Soon it ends saying that it is not a fantasy as it

Hello. My name is Paige and I am a Junior at West Sound Academy. In my life, media has been a pretty big part of it. I am on social media sometimes to see what others are doing and I go on the internet to look at images, look something up, read online stories, and watch funny videos. In class, we viewed three commercial clips. All of them had to do with beauty products. All of them (except for one) had to do with defining who you were and that you should just be you. No one else could define you. Those were the messages that they were trying to get across to many women saying that these products will make you look and feel better about yourself. Of course, there was the thing about also convincing people to buy their products so they also become themselves. In the end, the message they were trying to get across was to just be themselves. In the one that wasn't a beauty commercial, it hit hard on you saying that buying a certain product will hurt the environment and